Here’s How People Make Money From Viral Videos

Random Musings

TIME

Andy Warhol famously introduced the idea that someday everyone would be world famous for 15 minutes. But if the pop artist had lived long enough to watch some web videos, you have to think he’d change his timeframe to 15 seconds. That’s because everyone from pet owners to parents are looking to cash in viral videos these days.

But when it comes to web video, does fame equal fortune? That depends on how much money you expect to make. While most successful viral videos tend to earn hundreds or even thousands of dollars, the biggest hits — which are rare — can generate more than a million, according to Daniel Fisher, senior vice president of audience solutions at London-based video monetization firm Rightster.

“We have seen, in the last four or five years, an enormous collection of high-definition content being uploaded primarily to YouTube, and now other platforms including Facebook,”…

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